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WEB AUDIT OUTLINE STAGES |
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Within
different organisations, even those within the same industry, the
expectations of the Internet will differ.
The audit therefore will be individually structured to take this
into account. A typical
structure would comprise: |
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| 1. |
Meeting with the marketing/sales
manager(s) and information technology manager, along with senior
executives to explain what is involved in the audit and the methodology.
Any particular areas of concern to management and specific
expectations of the audit would be highlighted here. |
| 2. |
The internal departments, key clients
and customers interfacing with the web site would be informed of the
audit. A series of
confidential, structured interviews with these stakeholders would then
take place. Information sought
would be related to aspects such as goal orientation, customer
orientation, risk, resources, flexibility and management. |
| 3. |
Process
mapping of the web site function, including the interfaces with clerical
processes. |
| 4. |
Gathering
of key benchmark data.
(The process of data collection will probably reveal areas in which
important data is not in a retrievable format or just does not exist.) |
| 5. |
Analysis
of data and preparation of initial report. The
data would be analysed and areas of strength and weakness identified.
Current practices would be considered in the light of recognised
good Internet standards. |
| 6. |
The
findings of the initial report would be checked with the responsible
manager and measures for improvement discussed. |
| 7. |
Production
of an Action Plan for management. This
would include the findings of the audit and contain our recommendations
for change. It would also identify
the key and other performance indicators for monitoring future progress. |
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© The Eminent Trading Company Limited 2001-2003 | |