UK Online for Business

The government has announced that it is closing the UK online for business operation "because it has not reached its targets". I think that's both a pity and unsurprising.

It's a pity because they have produced some excellent materials and the concept was reasonably good. But the national and local marketing strategies have been way off the mark. Even their website is cumbersome to navigate and slow and, worst of all, they have made the same very basic errors on internet marketing as made by millions of other websites. Yet they have spent millions on marketing budgets.

Who set the targets in the first place? I bet it was by civil servants and politicians who had little understanding of eBusiness issues in the first place. Take a look at Singapore if you want to see integrated education and business strategies chaps and lasses!