Inktomi Grows In Importance

Inktomi may not be a name that is familiar to many people outside the Search Engine Optimisation (SEO) industry, but it will be when it takes over the role as lead provider of search results for Yahoo! At this stage it will stand alongside Google as being the two most important sources of website data.

Even though they keep their ranking algorithms a closely guarded secret, it is known that Inktomi and Google are quite different in the way that they rank websites. They are also quite different in the way that they get your money. (Inktomi requires payment for every page that is listed; Google's commercial models are more geared to Adwords – pay per click advertising.)

Anyone claiming to be an expert in SEO should be able to provide a clear explanation on ranking and commercial models. If they can't or they appear to waffle – don't use them!