Well Done Microsoft

Microsoft has announced that it is phasing out the use of pop-up and pop-under adverts (which appear as you leave a particular page) on its MSN websites. The move is in response to a growing level of frustration with these adverts. The UK version of MSN will be clean by June 2004.

The major problem is that these adverts generate a good rate of ‘click-throughs’, so their disappearance will be some time away – at least until users start to ignore them and the advertising agencies dream up another way to get their clients noticed.