Keyword Relevance

You will doubtless have heard how 'keywords' are so important for gaining search engine ranking (if you haven't then contact me and I will point you to some understandable articles), but I was interested to see the results of an analysis of the major search engines into user behaviour.

Perhaps reflecting the fact that users are becoming more aware of the ways to gain information, the use of single word searches has dropped from 24% to 19%. Two-word searches are now around 32%, leaving 49% of searches being made of 3 or more words.

"So What!" I hear you cry.

Take a look at the source code of your website. (View/Source at the top menu of the browser and look at any 'meta keywords' between HEAD and /HEAD.) Many of you will find that you either only have single words - therefore are being sub-optimal for 81% of search engine enquiries - or worse still have no keywords, in which case you are 100% sub-optimal.

As already stated, if you want help, then please contact me. (I don't charge for short answers!)