Achieving Best Practice...a bad start

Today sees the demise of the UK Online for Business programme to be replaced with the snappy ‘Achieving Best Practice In Your Business’ programme. I commented in an earlier post that the end of the programme was brought about because the government considered that the original programme had failed to achieve its objectives and I explained why I believe that was the case.

How many large businesses could face their shareholders having spent tens of millions of pounds creating and promoting a brand, yet fail to get the message delivered locally and see the solution as replacing it with something so nondescript as Achieving Best Practice In Your Business?

Talking about best practice - perhaps the new organisation should start with itself and ask why, when the launch of the new programme had been planned for so long, that they failed to get their new website in time!