"Horses For Courses"

In most organisations there will be a strong and shared understanding at the Board level that if you want professional tax advice you speak to a suitably qualified accountant; if you want legal advice you go to a specialist lawyer; if you want to build a new office you appoint an architect and associates professionals…...you get the drift. But why is it that when it comes to computers and the Internet that we see so much amateur involvement?

I could speak of many instances where organisations have suffered heavy cost burdens from the inefficiencies of computer system planning, maintenance and support – not to mention the lack of training. Similarly, (as I commented in an earlier post) there are innumerable instances where someone has constructed a database or spreadsheet that has become a key part of the business operation, only for major disruption when someone new comes to try to find the documentation or change things.

The Internet is no different. Websites are no longer a trendy thing to have – they are a necessity. Where do you go to when you want to find information about a particular company? The Internet is increasingly the first port of call.

With so many websites badly designed, often totally lacking in the features that will assist search engine placement, and with no use or awareness of Internet marketing and advertising techniques, your organisation may be losing opportunities and market share to competitors that you had not previously seen as a threat.

Horses for courses….

Contact Bernie Vincent if you want professional help.