Keyword Selection Tools

Most of you will be reasonably clear as to the importance of good keywords, both for use as 'Meta Tags' on your website as well as in the visible text. If not, then look in the library of articles on the main eBusiness Gateway site.

There are a lot of tools around that help website optimisation professionals (and those who pose as such), here are a couple - an existing one from Overture and a new one from Google.

Overture

Go to this page and select the Keyword Assistant. Type in a word or phrase (remember a keyword can be 2 or 3 words) and make a note of the top search terms. Repeat this for other phrases and you will end up with a decent set. (You don't want more than 25!)

Google

Have a play with this new tool from Google. As you type the word/phrase you will see a list of the recent searches on Google. Again, pick the top ones.

Note: these links are OK as of the date of publishing this note. If they change, then search Overture Advertising Center and Google's Business Tools pages.